eBay Fraud Scams exposed

There are many advantages of having your own domain name, hosting your own online store. Selling on eBay cripples your potential in many ways. While eBay is OK ( or should I say used to be OK? ) for novice sellers it pays to do things right from the get-go and setup your own hosted eshop so YOU can control your own eCommerce destiny. If you sell on eBay and put all you eggs in that basket, one day you will find yourself out of business with no warning, like all the digital goods eBay sellers did just this March.

These series of articles will give you some insight into advantages of having your own hosted store website vs. relying on eBay to do your marketing and ultimately falling a victim to eBay’s management poor decisions which have caused many eBay sellers to lose their livelyhood overnight.

The first article will cover TRACKING YOUR VISITORS. eBay does NOT provide this functionality so while you pay eBay to bring visitors to your site, do you know if they are Nigerian Scammers or real buyers looking at your items? Which keywords did they use to arrive to your eBay listing? Correct, you are in the dark, eBay does not provide you with this information although every web hosting provider has such tracking program installed (this technology is 10 years old!) and owners of hosted websites have this info at their fingertips.

For example, on our site, we see exactly how many visitors arrived to our pages and what keyword phrases they used. While there are thousands of keywords that bring visitors to our site, here are the keyword phrases for this month that people typed into search engines and clicked on search results to arrive to our website. We have selected only those keyword phrases that begin with the word eBay:

You can cross check these search terms and see how they lead to our site, for example a search term “ebay stock article” on Google search will bring up our site on page one of Google’s natural search results - sometimes it is found on page two as Google’s results are fluid.

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So you can see that owning your own site / store gives you a good marketing tool to get to know your visitors. It is an important one and it will enable you to do future planning for your site’s expansion, additional product sales. eBay does not give you such statistics on your auctions.

As time progresses, this site will have additional articles on setting up your store and successfully moving away from the eBay platform. Stay tuned.